I like to spend Fridays slowly yet deeply. I use Fridays to explore topics that are important in the long run. I realized many of these topics take a long time to explore and deserve full attention.

Building a startup is a day-to-day firefighting job, so founders need to find time to think. Thinking long-term is imperative for any founder who wants their startup to succeed.

I learned that I could block one day per week (or most of the day) to sit down and quietly examine the current situation, our team, and the direction of our company. This is Friday for me; but any day could work for you.

This might seem as if I am merely procrastinating, but I'd argue there is such a thing as productive procrastination. It's called critical thinking. Clear your mind, clear your schedule, and clear your to-do list for the day to focus on the long-term vision.

On Fridays, I do nothing. I sit there, think, and scribble down rough ideas or take a long walk. But for this to really work, for this to give you the time and space to think deeply, you need to be free of "attention grabbers."

Common attention grabbers are emails, Slack messages, Asana comments, etc. They steal your cognitive energy. You need to free yourself from them. Yes, they are important, as they let you stay apprised. But find a system to batch them at once, and put them out of sight so you have them out of your mind.

This is one of the reasons Hyperinbox was built. It was designed to batch notifications coming from various tools and applications. It provides you more space to focus on important topics without having to firefight endless streams of messages, alerts, and discussions, all trying to rob you of your energy.

Hyperinbox keeps attention grabbers away from my view, out of sight, so they're out of mind: Iā€™m ready to dive deep. Last Friday, I spent time thinking about our brand. How might we design our core message and how should we tell our story? I am excited to share what I shaped with our team next week.

If you are interested in Hyperinbox, sign up for our waitlist here. We're currently looking for private beta testers.